Stories backed by evidence.
Designed to make a difference.

We tell stories that drive change in the areas we believe matter most

Health, Climate, Human Rights, Equality, Education, and Data.

These issues shape the future of our world, and the way we talk about them shapes what happens next.

We believe stories should connect, inform and entertain. Creativity breaks through barriers to change: when people connect with a story, they’re more likely to remember it, share it, and act on it.