Women In Prison

To mark its 40th anniversary, Women in Prison partnered with Fat Rat Films to create a dedicated digital timeline: an interactive microsite chronicling four decades of radical feminist advocacy. From early campaigns led by co-founder Chris Tchaikovsky to today’s national work supporting women in contact with the justice system, the timeline brings together archival material, campaign moments, and a bold visual identity. Designed as a living resource, it invites users to reflect, learn, and take action, honouring a history shaped by resistance, solidarity and care.

Key outcomes

Interactive timeline microsite launched to mark WIP’s 40th anniversary
Strong social engagement post-launch, showing early momentum and reach
Used by researchers and organisations as a key entry point into WIP’s history
Now integrated into WIP’s onboarding process as a core staff resource
Sparked pride and belonging among staff, with overwhelmingly positive feedback

Challenge
Women in Prison needed to mark its 40th anniversary with something that went beyond a celebration: a digital space that would honour its legacy, deepen public understanding of its mission, and inspire a new generation of changemakers. The timeline had to speak to both internal and external audiences, reflect decades of work, and centre the voices and values that have defined the organisation from the start. One of the key challenges was shaping a vast archive of material into a coherent, accessible narrative, one that could capture the depth of WIP’s impact while staying true to its radical roots.

Approach
We built a microsite designed to guide users through 40 years of history with clarity and purpose. Drawing on Women in Prison’s physical archive, we helped craft a digital journey that highlighted milestones, people, and campaigns while our design team developed a bold, cohesive visual language that could tie everything together. From typography and colour palettes to layouts and motion elements, every design decision was rooted in the values of the organisation: care, courage, and collective power.

We also ensured the content had a life beyond the site. Visual assets and video materials were created with adaptability in mind, designed to be repurposed for social media, outreach, and future campaigns, helping the timeline continue to engage and inform long after launch.

Explore The Timeline

Impact

Since its launch, the timeline has quickly become an integral tool for Women in Prison — used in onboarding new staff, shared by partner organisations, and engaged with by supporters online. Internal feedback has been overwhelmingly positive, with the project described as joyful, moving, and deeply meaningful to those closest to the work.

Social media engagement has been strong, with promising signs of momentum building across platforms. Though still early days, the timeline is already serving as both a public resource and a foundation for future organising, a digital expression of Women in Prison’s archive and a powerful reminder of the strength and resistance that have shaped its legacy.

Miranda Dobson I Head of Communications I Women in Prison

"“Working with Fat Rat Films on our 40th anniversary digital timeline has allowed us to showcase our heritage in a dynamic, exciting and accessible way that brings Women in Prison’s radical roots to life. The team brought expert storytelling and content creation skills, along with real enthusiasm, sensitivity to the subject, and a commitment to quality.”"