16 May 2023

It's the cool new thing of 2023 and has got people from all walks of life fascinated, intrigued and full of fear all at the same time. Has the day finally come where robots can do our jobs rendering us obsolete?

We’ve all been aware of the automation of jobs for many years now but what’s making some of us panic is that it’s coming after the creatives too?!

Personally I have my doubts about this tool that is only in its infancy but, despite this, I’m prepared to explore its scope. And, so, here, at the house of Fat Rat, we thought we’d put the artificial intelligence tools to the test. The experiment explores how AI is going to change social media videos and how it can be a helpful tool for all our lovely non-profit clients.

The AI experiment: The controls we’ve set ourselves are simple; our in-house editor Charlie will feed a singular script (written by us) and images/videos into the chosen AI program of the week. Depending on how good the video output is, we will spend a maximum of 2 hours tweaking it. The only variable will be the AI software used each week.

N.B We will be only using AI software that is free to use or has a free trial available.

Week 5: Deepbrain

This will be our final output for these AI video experiments as we feel 5 outputs is enough to show the breadth of what the AI software available to us can do at this stage. It's also becoming tricky to find software that doesn't offer a similar service at this point.

As a reminder this was an opportunity to be creative and to have licence to experiment with AI programs available to the public. We can learn what tools are best to use, which programs work for specific effects desired. We wanted to understand this new technology and how we can best use it for our clients. The task we set ourselves was to create multiple videos from a singular script each week using different AI tools available.

Overall each software had its strengths and weaknesses. Where they fail is when they try to offer all of the services! The programs that worked the best are the ones that focussed on their strengths. These would become part of an already existing editing workflow. For example you could start in Chat GPT to form your script, then bring that into Steve.ai to create a short and snappy animation, then over to Murf.ai for the Voice over. And bring it all together in something with a bit more manual, human control like premiere. The main downfall of these programs is the un-adaptability to tone/branding, often basing the content from templates, it gets really fiddly and limiting to try and input your own style which is so important for consistent engaging content. That’s something we’d like to see more of, a program that gets to know your company and can output/suggest accordingly, we think that’s when we’ll see a big change in the industry for video editors. 

We thank you for staying tuned with us over the last five weeks and welcome any feedback or questions you may have on any of the videos we’ve published.

Whether you’re a filmmaker or a client, how do you think AI-generated videos might impact the creative industry?